Coffee production in Malawi thriving

David Howells

08/02/2012 14:20:54

Coffee production in Malawi has grown by 400 per cent in the last decade, mwnation.com reports.

Members of the Mzuzu Coffee Planters Cooperative Union have announced their output has surged over the last ten years from 90 tonnes per annum to 450 tonnes. The figures are also strong for 2011, which has been described as “one of the best” for coffee.

With output fluctuating around the world, such positive results prove good news for lovers of their espresso coffee machines as strong output will typically translate into steady or even lower costs per bag in the UK and around Europe.

When quizzed on the reasons for the cooperative’s success, its chief executive officer Harrion Kalua cited the brand’s unique marketing helped it on a global scale and allowed them to charge a fair price for their produce. Now, the brand is guaranteeing values of no less than $6 (£3.77) per kilogramme produced.

Furthermore, in ensuring the product’s quality is kept high, the brand can sell their coffee at international conferences and guarantee return custom.

Speaking to malawitoday.com, Kalua explained: “The Greenbelt Initiative by government is a reality in Malawi, but it cannot work without the engagement of the private sector.

“Here in Malawi, 30,000 tonnes of coffee is capable of generating about $240 million (£151 million) worth of forex.”